Symbols and Metaphors


The adage “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly.

When it comes to executive gifts, we can take advantage of this age-old adage by giving a gift that “says it all” and “sums it all.” Extending goodwill, showing appreciation, acknowledging exceptional performance, celebrating a partnership or deal closing are ongoing feelings of expression that we recognize in our business life.

The use of icons that are acknowledged all over the world is an effective way to communicate a special occasion.

For example, as one of the symbols in the Chinese zodiac, the horse in Chinese culture is equated with Gemini, and represents practicality, endurance, devotion and stability. Additionally, in the USA, horses represent speed, strength, loyalty and trust.

Favorite of the powerful, the lion has been the companion of pharaohs, caesars and emperors, and a figure of bravery and strength throughout the history of art. Today, it is still “the king of the jungle,” and the virtues of a lion — pride, regal and gallant can suggest resilience, confidence and courage.

Stars are the perfect metaphor for saluting success and victory, recognizing achievement or progress, suggesting unlimited possibilities and future expectations. It is one of the most recognizable symbols in the world for recognition and serves well as an eloquent tribute to a successful partnership, individual or team.

Whether to mark an important milestone or acknowledge a global partnership, each gifting event is unique and extraordinary, and that each calls for a swift, effective and inspired solution. World-class gifting requires meticulous attention to detail, unsurpassed expertise and an acute knowledge of cultural nuances. At Diana Martin Gifts, we provide the seamless support (from idea to exquisite wrapping to the message to expedited shipping) necessary to create the most thoughtful, memorable and quality gift program.