’Tis the Season

The international Advertising Specialty Institute (ASI) states that more companies are planning to give gifts to employees and to customers/prospects this 2018 holiday season. Notably, this year’s survey found up to a 5% increase for both employee and client/prospect gifting. Here’s 3 pointers to insure maximum ROI of your gifting:

  1. Quality Quality Quality: Well-designed, high perceived value and relevant are important  for creating immediate excitement and long-lasting impressions.
  2. Presentation is everything: From a festive tote bag to a beautifully decorated gift box,  first impression is the packaging.
  3. Make it personal: Include a note with a greeting message as well as why this item was  selected for the recipient.