Customer Affinity – A Strategic Asset
“Invest in customer appreciation to create customer affinity” In an increasingly dynamic competitive marketplace, durable, long lasting customer relationships are any company’s most prized asset. Affinity is that tight bond a customer has with a company and its brand. When a customer has affinity for your company, they’re in a long-term relationship with you. When…
Why Design, Style and Culture?
Noteworthy American artist, Jeff Koons, has created modern works of art that are amongst the world’s most valuable as a result of his relentless focus on ideas, which he transforms into tangible expressions. An “idea” can be the cornerstone of success when it is thoughtfully and creatively conceived, and followed by meticulous implementation. An innovative…
Affordable Luxuries
The world is full of high-priced goods and it can become easy to spend an excess amount of money when purchasing what you consider to be the best. The real trick, however, is knowing that you do not always need to, even when we are not in this sensitive economy. Anyone can appreciate a good…
The New Rules of Luxury Spending
I recently read an article in Forbes: The New Rules of Luxury Spending analyzing the current climate of consumers regarding how they spend on their personal wants. Here are some salient points that I would like to share with you: Exclusivity will be embraced as well as quality and dependability. Consumers will be very careful and selective. Buyers will…