Inspiration and Insights

Employee Engagement – The New Paradigm for Rewarding Excellence (and why Starbucks gift cards don’t always do the trick)

Over the course of the nearly 30 years we’ve been operating our company, I’ve often remarked that employee recognition programs are one of the most popular aspects of our business. They range from the more complex, one-of-a-kind awards that are designed by one of our talented artists, like a hand blown, glass sculpture – to…

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How to be a Recognition Leader

Yum! Brands’ believes that if you want results, the enthusiasm and commitment of your people are a must have along the way.  As simple as this is to say, it is not so simple to do without a well-developed process to make it happen. People prefer to work in an environment where they’re having fun and smiling.  To create such an environment,…

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Customer Affinity – A Strategic Asset

“Invest in customer appreciation to create customer affinity” In an increasingly dynamic competitive marketplace, durable, long lasting customer relationships are any company’s most prized asset. Affinity is that tight bond a customer has with a company and its brand. When a customer has affinity for your company, they’re in a long-term relationship with you. When…

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Prosperity

Prosperity is the state of flourishing. When you wish someone prosperity, you are bestowing upon them hope for good fortune and happiness. Prosperity is not something that you can touch or feel, but it is an intangible worth its weight in gold. In business, prosperous relationships –- those that will enable your company to flourish…

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The Gilded Age Meets Corporate Gifts

  Is there a difference between corporate gift giving and personal giving? In some ways no …. they share the same goals and outcome: creating a treasured memory acknowledging success, achievement, a milestone event, a celebration showing thoughtfulness and attention to detail giving a gift that is meaningful to the recipient However, personal gift giving…

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