The Power of Lucky Charms
It is said that a belief in good luck can affect performance. For example, in a test conducted by the University of Cologne, there was a 35% improvement on the putting green when playing with a “lucky ball.” The results suggested new thinking in how to view luck, prompting psychologists to explore ways to tap…
The Gilded Age Meets Corporate Gifts
Is there a difference between corporate gift giving and personal giving? In some ways no …. they share the same goals and outcome: creating a treasured memory acknowledging success, achievement, a milestone event, a celebration showing thoughtfulness and attention to detail giving a gift that is meaningful to the recipient However, personal gift giving…
Symbols and Metaphors
The adage “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly. When it comes to executive gifts, we…
The Power of a Pen
Imagine: it is July 4, 1776. You are sitting in a hot conference room, among the most brilliant leaders of your time. The man to your right passes you a rolled-up piece of parchment and a look that says, “This is it.” Despite the mid-summer Pennsylvanian humidity, you feel a chill rise up your spine….
Creating Goodwill with the Chinese
In America, we do not emphasize the symbolism and meaning behind a gift as other countries do, especially in Asia. Chinese symbols and meanings infiltrate the cities and landscapes of the region. From art to architecture, clothing to kitchenware, symbols of luck, prosperity and abundance are sure to be found. The Chinese believe that incorporating…